Freshplum Raises $1.4M in Seed Funding

Freshplum, Inc., a Palo Alto, California-bases start up that is building an analytics solution to drive e-commerce companies’ sales decisions, emerged from stealth mode with $1.4m in seed funding.

Backers include New Enterprise Associates (NEA), Greylock Partners, Google Ventures, Charles River Ventures, along with a number of current and former executives from Facebook, Google, and PayPal.

Co-founded in 2011 by Sam Odio, Michael Yuan, and Nick Alexander, the company is currently in a private alpha and is developing its solution in cooperation with premier digital commerce providers.



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