Affinity Solutions Receives $14.5M Equity Financing from Chestnut Hill Ventures

Affinity Solutions, a NYC-based provider of card-linked offers and transaction-enabled marketing programs, has received a $14.5m equity financing from Chestnut Hill Ventures.

The company intends to use the proceeds from the investment to fund product innovation, business development, and technology initiatives.

Led by president and chief executive officer Jonathan Silver, Affinity Solutions leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, and through the right channel, for its bank and retailer partners. The company partners with over 4,000 national and regional banks, as well as over 25,000 brick-and-mortar retail partners.



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