Group Commerce Inc., a New York City-based e-commerce platform for publishers, has raised $21m in Series C funding.
Backers include Jafco Ventures and existing investors Spark Capital, Carmel Ventures, among others.
The company intends to use the capital to increase support for its US client base, further develop its technology platform to enable all forms of e-commerce, and to accelerate its rollout into the UK, Germany and other European countries.
Led by Co-founder and CEO Jonty Kelt, Group Commerce provides a platform that enables publishers, broadcasters, and media companies to sell relevant services and products to their respective audiences. In addition to its e-commerce technology, the company provides professional services such as merchandising strategy, offers sourcing, customer service, audience development and merchant payment administration.
Group Commerce also acquired the UK operations of Dealised, whose employees and clients were integrated into Group Commerce’s European business in April.
Established in 2010, the company currently employs 125 people in America and Europe. Clients include Boston.com, CBS Local, DailyCandy, The New York Times, Thrillist, among others.