gShift Labs, a Barrie, Ontario, Canada-based creator of a patent-pending Search Engine Optimization (SEO) software system, has raised $1.1m in a Series A funding.
The round was led by GrowthWorks.
The company, which will also receive an additional $500k investment from the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), plans to use the funds for product development and sales and marketing initiatives.
Led by Founder and CEO Krista LaRiviere, gShift Labs provides SEO software – Web Presence Optimizer™ – for non-SEO professionals by giving marketers control over their organic search campaigns. Customers include Exo Marketing, Amalgam Design, Solutions360.com, Heart & Stroke Foundation, Tenzing Managed Services, Marketing CoPilot, among others.