The investment, which was made through 3M New Ventures and 3M Electro & Communications Business, will allow 3M to use txtr’s eReading cloud services to accelerate commercialization of innovative solutions.
Founded in 2008 by CEO Christophe Maire and Andreas Steinhauser, txtr provides an eReading solution to mobile operators, device manufacturers, mobile operators, content or media companies and retailers. The service offers an end-to-end eBook discovery, purchase, read and share consumer experience, built on a back-end platform with store, a cloud based personal library storage and an extensive international eBook catalogue.
The company recently realize the iPhone and Android mobile reading apps for a range of eBook retailers and wholesalers such as Koch, Neff & Volckmar GmbH (KNV), bol.com, SKK and others.
txtr currently employs some 60 staff with customers in Europe, Asia Pacific and South America.