Big Strike Receives Equity Investment from the Gores Group

Big Strike, Inc., a Gardena, California-based designer and manufacturer of casual and career junior lifestyle apparel for women, has received an equity investment of undisclosed amount from the Gores Group.

The investment will help the company, which was founded by Lars Viklund (president), Jodi Sundberg, and Kevin Talbot, to continue to grow.

Big Strike markets its products under brands such as Heart Soul, Soulmates, Free to Love, Halo and Tracy Evans (Tracy Evans, Star City and First Option). These labels are currently sold through major channels such as Kohl’s, JC Penney, Dillards and many others.

The company also appointed industry veteran Paula Schneider as CEO. Schneider’s prior roles include President of Warnaco’s Swimwear brands including Speedo, President of Laundry by Shelli Segal, a former division of Liz Claiborne, and President of Sales at BCBG Max Azria.





Frank Stefanik
(310) 209-3010
Terry Fahn
Sitrick And Company
(310) 788-2850

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