Tap.Me, a Chicago, IL-based start-up that develops a new mobile advertising platform aimed at allowing brands to add value to games as an alternative to the invasive and interruptive forms of advertising, received funding from Rockfish Brand Ventures.
Rockfish was joined by existing investors Bullet Time Ventures, the i2A Fund and Hyde Park Angels.
Founded in 2009 and led by CEO Joshua Hernandez, Tap.Me allows game developers to directly connect gameplay with branded rewards and achievements from advertisers.
Its solution is designed to ensure that gamers are never taken out of the gameplay experience, but rewarded for their achievements both in-game and in the real world.
The company’s management team also includes Chris Carlson – COO, Justin Moore – Lead Systems Engineer, Chris Ingebrigtsen – Director of Development for Devices, Michael MacDermaid – Jr. Engineer, Jared Steffes – Business Development Director, David Ballard – Developer Relations Manager and Tyler Crane – Developer Relations.