Demandbase, Inc., a San Francisco, California-based technology company providing business to business marketing performance-improvement solutions, closed a $10m round of financing.
The round was led by Sutter Hill Ventures, with participation from existing investors Sigma Partners, Altos Ventures, and Adobe Systems (NASDAQ:ADBE).
The company intends to use the funds to further expand its data network globally.
Founded in 2006 and led by CEO Chris Golec, Demandbase is a technology company that is designed to help B2B marketers improve marketing conversions and turn web traffic into sales. Its Real-Time ID Service is built on a cloud-based business data network and correlation platform that maps over 1 billion IP addresses to millions of global companies, identifying business web traffic without using cookies, and delivering that information in real-time to drive better website engagement and overall conversion.
The service is currently used by more than 1,000 companies.