ShoeDazzle Raises $40M in Series D Funding

ShoeDazzle, a Los Angeles, CA-based personalized fashion ecommerce site, has raised $40m in Series D funding.

The round was led by Andreessen Horowitz, with participation from existing investors Polaris Venture Partners and Lightspeed Venture Partners (leading a $13m round in April 2010).

The company intends to use the funding, which brings the total amount raised to date to $60m, to further develop its offering with new categories and new product launches both within and outside the US, and improve the service.

In conjunction with the transaction, Andreessen Horowitz General Partner John O’Farrell will join ShoeDazzle’s board of directors.

Launched in 2009 by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, who serves as the site’s Chief Fashion Stylist, the service delivers personalized monthly shoe, handbag and jewelry selections to members by its team of stylists. It currently has more than 3m members and nearly one million Facebook fans.



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