CANDDi, a Middlesbrough, UK-based start-up that has developed online analytics software, has raised £100,000 from Northstar Ventures.
The company intends to use the funds to increase its development team.
Launched in 2009 by Tom Cheesewright and CEO Tim Langley, CANDDI has developed a technology that allows companies to measure the behaviour of visitors to their websites, which then supports them in improving their marketing strategies.
The company, which is currently trialing the software with prospective customers, is also looking to raise additional venture capital funding to roll out the product by the end of 2011.
FinSMEs
16/05/2011