Sugar Completes $15M Financing

Sugar Inc., a San Francisco, CA-based global media company for women, has completed a $15m later-stage round of financing.
The investment, which brings the total amount raised by Sugar to date to $46m, was led by Institutional Venture Partners, with participation from existing investor Sequoia Capital.
The company plans to use the funds for brand extensions, acquisitions, and international growth.
Founded in 2006 by CEO Brian Sugar, Sugar has a portfolio of online brands including,,, and
The company has 190 employees and operations in the U.S., Europe, Japan, and Australia.

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