Adaptly, a New York City-based company that provides advertisers and media buyers with tools to advertise across the social web, has closed a $2.7m funding.
Investors include First Round Capital, Kirschenbaum Bond Senecal & Partners, Charles River Ventures and Lerer Ventures.
Founded by Nikhil Sethi, Adaptly provides a solution for executing social media ad campaigns across any social network with one single buy. It also monitors data in real time, and delivers actionable insight to increase likes or Fan Pages, increase brand awareness or improve click-through rates.
The company has already delivered campaigns for major agencies and brands such as Pepsi’s Lipton Brisk, across social networks, including Facebook, LinkedIn, MySpace and others.