Scanbuy, Inc., a New York-based provider of mobile barcode solutions, has raised an additional $5m to closed its latest round of funding.
Investors include Motorola Solutions Venture Capital, Hudson Ventures and a number of existing private investors.
The company intends to use the funding to continue to expand worldwide.
Led by CEO and President Mike Wehrs, Scanbuy has already been used by over 10,000 businesses, including major brands such as Home Depot, Miller/Coors, and Bloomingdale’s, to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy, Denmark, the UK and France.