MyBuys, a Redwood City, Calif.-based provider of personalization for multi-channel retailers, direct brands, and digital agencies, has closed a $20m round of financing.
The round was led by Rho Ventures, with participation from existing investors Lightspeed Ventures and Palomar Ventures.
The company intends to use the funds to continue to expand its one-to-one marketing offerings.
Led by CEO Robert Cell, MyBuys uses an integrated channel approach that is designed to empower relationships between brands and their consumers. The company builds deep profiles based on each individual shopper’s behaviour, and then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations.
MyBuys recently launched a predictive display advertising and personalized mobile commerce, a fully personalized site, which optimizes the entire shopping experience for every individual consumer across today’s most popular mobile devices including the iPhone, Android, Blackberry and iPad.
The company currently has over 300 customers.