ividence, a Paris, France-based cloud computing Email AdNetwork, has completed a $4.2m equity financing with A Plus Finance.
The company intends to use the funds to consolidate its presence in France and accelerate international expansion. To reach these targets, ividence plans to hire around 20 people during 2011.
The company currently employs 25 people in Paris and the US (San Francisco).
Founded in 2009, ividence has developed a SaaS software programme dedicated to online email advertising, which is designed to optimize traffic on advertisers’ sites and monetize publishers’ opt-in email databases.
The company’s technology allows each campaign to automatically select email addresses whose behavioral characteristics indicate that they have the best affinities with the advertiser.
Led by CEO Eric Didier, Ividence manages more than 3,000 campaigns a month generating thousands of leads for advertisers such as Cdiscount, Voyageprive, Groupon, Citroen, Idmacif, PCH, Match and Dish Network.