Televerde, a Pheonix, AZ-based outsourced provider of B2B sales demand creation and nurture services for the high-tech industry, has received an investment of undisclosed amount from Main Street Capital as part of its leveraged recapitalization.
Under the terms of the transaction, the majority of Televerde will be owned by its current management team, including James H. Hooker, who will continue to serve as the company’s President and CEO.
The investment will enable the company to continue growing the business, refining and extendinf its end-to-end solution offerings.
In addition to product development, Televerde will use the new funds to develop its workforce, enhance and integrate the technology and other systems, create strategic partnerships, and enrich its Exactus database, which is the key source of marketing data used for many of its clients’ demand creation campaigns.
As a B2B outsourced demand creation agency, the company helps high-tech companies identify new customers, accelerate sales opportunities, and discover fresh, actionable market insight.