TagMan, a New York and London-based company that operates a real-time attribution and tag management system, has closed $2.25m in Series A funding.
The round was led by Greycroft Partners, with particiption from iNovia Capital and angel investors.
The new funding will be used to release the version 3 of the company’s technology, build out the infrastructure and develop the technology.
Following the new investment, TagMan has expanded its Board of Directors with Seth Brody, representing Greycroft, Shaun Gregory, new media director at O2 who also becomes Chairman, and John Taysom, representing Cambridge Angels. They join CEO Paul Cook and TagMan General Manager Jon Baron.
TagMan is designed to help e-commerce businesses manage online marketing tags/pixels (the pieces of code used to track the performance of online campaigns) and the data they provide more effectively, independently and with control over privacy.
Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand.