DiJiPOP, a Providence, RI-based on-demand shopper marketing technology platform that powers on-demand digital merchandising and advertising in retail environments, raised $1m in its latest funding.
This round, which brings the total amount raised by the company to date to $2m, was led by Bill Cesare, with participation from Angel Street Capital and other RI-based private investors.
The company intends to use the funds to expand sales and marketing efforts, develop its technology and create a client services division.
DiJiPOP’s technology is designed to automate the digital shopper marketing process by allowing retailers to run paid and non-paid marketing programs on their ecommerce websites. The on-demand platform creates product ads dynamically and allows both retailers and advertisers to manage, analyze and optimize campaigns in real time.
The company was launched just over a year ago out of Betaspring, a Rhode-Island based technology start up incubator.