RealGravity, Inc., a San Francisco and Los Angeles-based marketplace that connects buyers and sellers of online video content and advertising, has closed a $3.2m Series A round of funding.
The investment was led by Kohlberg Ventures, with individual participation from Peter Boboff of Kicklabs and Transmedia Capital and the company’s co-founders Luke McDonough and Sid Conklin.
RealGravity’s marketplace is designed to offer content owners, advertisers and publishers a way to work together by providing web publishers access to more than 500,000 professional videos in dozens of categories and offering enterprise-class video publishing tools for free.
It also provides an enterprise ad server to manage direct sales, and an ad exchange to optimize unsold inventory.
Among the others, RealGravity’s users include VIBE Media, NBC Universal, Howcast, Tribune, and Local.com.