PlaySpan, Inc., a Santa Clara, CA-based provider of digital goods, micro-transaction and global payment platforms, raised $18m in Series C funding. The round, which was led by Vodafone Ventures and Softbank Bodhi Fund, with participation from existing backers Menlo Ventures, Novel TMT Ventures, STIC, and other undisclosed investors, brings the total amount raised by the company to date to approximately $42m.
The new capital will enable PlaySpan to expand into Europe and Asia and to grow its global publisher and user-base.
The company operates a patent-pending digital goods commerce and micropayment platform, which is used by game publishers and developers in order to generate new revenues, acquire new users, and extend the loyalty of existing users. It powers the PlaySpan Marketplace, a publisher-authorized digital goods reseller site.
PlaySpan also provides global payment solutions through its UltimatePay™ product, which enables users to make purchases using over 85 global payment methods in 180 countries.
The company has offices in Ohio, Virginia, and Mumbai, India.
FinSMEs
19/08/2010