Magnetic, a New York-based operator of a search data marketplace, raised $4m in its Series A financing round.
The round was led by Charles River Ventures, Ron Conway and NYC Investment Fund, with participation from existing investors Founder Collective and IA Capital Partners.
The company will use the new capital to further develop its technology and expand with new solutions for advertisers and marketers.
Magnetic marketplace allows advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. It partners with over 90 leading agencies, ad networks and demand side platforms (DSPs).