BlueBella Ltd, a Nottingham, UK-based direct sales lingerie and sensual products retailer, has closed its first undisclosed financing round.
The round was led by LoveHoney, with participation from the angel network Addidi and a fund managed by E-Synergy.
The new capital will enable the company to grow its sales force into a national network and further develop its product lines.
During the deal, BlueBella was advised by Alegro Capital.
FinSMEs
13/05/2010