LawnStarter, an Austin, TX-based on-demand platform for outdoor services, raised $10.5m in growth funding.
The round was led by Edison Partners with participation from existing investor Lerer Hippeau.
The company intends to use the funds to continue its growth in lawn care across the US and add new outdoor service lines including landscaping, fertilization, pest control, and tree care.
Led by CEO and co-founder Steve Corcoran, LawnStarter provides an online marketplace for consumers and lawn care professionals. Through its online presence and its app, the company provides instant quotes for consumers, who can schedule lawn mowing and related lawn-care services from insured professionals.
The company handles marketing, billing, scheduling and other back-office operations so that pros can focus on delivering the service. Additionally, LawnStarter’s algorithms use geolocation data to help pros build route density, increasing their profitability.