Accenture (NYSE: ACN) completed the acquisition of Sutter Mills, a Paris, France-based firm that specializes in developing and executing data-driven marketing strategies for clients.
The amount of the deal was not disclosed.
The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to allow brands to deliver relevant experiences at scale across all customer touchpoints.
Co-founded by Guillaume Cardon, Oliver Mazeron and Xavier Cardon, Sutter Mills works with some well-known French and European companies across various industries, including luxury goods, automotive and financial services, enabling them to develop engaging relationships with their customers.
The firm provides consulting and implementation services that enable clients to improve customer insights, increase the efficiency of their marketing strategies, and drive higher returns on their marketing investments.
Sutter Mills has expertise in all major martech and adtech platforms, as well as deep expertise in implementing the technical infrastructures required to create personalized experiences.
The firm’s employees are now part of Accenture Interactive, and the leadership team members, including the above mentioned co-founders, remain in their current roles and will guide the integration.