Systum, a Plano, Texas-based provider of a digital operating software for small to medium-sized businesses (SMBs), raised $10.7m in funding.
The round was led by Octopus Ventures.
The company will use the funds to add new functionality to its cloud-based software and to expand its sales and marketing efforts.
Led by CEO Dean Mansfield, Systum provides wholesale distribution SMBs with a cloud-based software platform that combines major business operations like inventory and order management, marketing, CRM and digital commerce into a single platform that delivers ‘Enterprise Class’ operational capability.
Because all transaction and customer data is centralized, business owners have access to real-time business intelligence populated to a central CEO dashboard.