Optimizely, a San Francisco, CA-based digital experience optimization company, closed a US$105m financing.
This included US$50m in Series D funding and $55m in debt financing, which brought the company’s total funding to US$200m.
The series D was led by Goldman Sachs Private Capital Investing, with participation from Accenture Ventures. The debt financing was provided by Bridge Bank.
Additionally, Michael Kondoleon of Goldman Sachs will join Optimizely’s Board of Directors as a Board Member.
Led by Jay Larson, CEO, Optimizely provides a digital experience optimization platform, which allows businesses to drive up the value of their digital products, commerce and campaigns through an experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital. The company’s customer list includes Visa, BBC, IBM, Wall Street Journal and more global enterprises.