RosieReality, a Zurich, Switzerland-based startup that leverages AR to let kids learn programming and robotics, raised $2.2M in seed funding.
The round was led by Redalpine with participation from Atomico, Shasta Ventures, Akatsuki Entertainment Fund and some Swiss angel investors.
The company intends to use the funds to grow the team and expand its reach globally.
Led by co-founder and CEO Selim Benayat, RosieReality develops mobile applications that use Augmented Reality (AR) to playfully teach kids about programming and problem solving. The interactive virtual environment can be created anywhere and lets children experience new ways of fun-based learning.
Adventures revolve around a robot called “Rosie” that can be guided through the user’s surroundings to explore and solve puzzles. In doing this, kids are instructed to use commands, loops and functions. The application thus teaches them the essentials of programming.