Retail Zipline, a San Francisco, Calif.-based communication and execution platform for retailers who want to curate the store experience, raised $9.6m in Series A funding.
The round was led by Emergence with participation from Serena Williams through her venture capital firm, Serena Ventures. In conjunction with the funding, Santi Subotovsky and Kara Egan from Emergence will be joining Retail Zipline’s Board of Directors.
The company intends to use the funds to expand the team and continue building products.
Led by Melissa Wong, co-founder and CEO, Retail Zipline is a SaaS communication and execution platform for retailers to curate the store experience, streamline and coordinate communications with the field. The company gives large and small retailers the ability to take operational information like sales promotions, product launches and best practices from HQ and structure it in an intuitive and engaging way.
Retail Zipline’s current product suite includes four key applications, accessible via mobile and desktop:
– a communications, execution and engagement platform that helps stores track information from HQ and take action on it.
– a centralized home for documents and multimedia that HQ can brand, manage and personalize without IT work.
– an internal survey tool that reports results, feedback and photos for each store in real-time, and provides visibility throughout the organization.
– a two-way discussion platform that completes the feedback loop, enabling stores to communicate with each other and with HQ.
The platform is already used by brands such as Lush Cosmetics, BevMo!, LEGO, TOMS, Torrid, Lumber Liquidators, and others.