Leadfeeder, a Helsinki, Finland-based company that provides tools for B2B companies to generate new leads from website analytics, closed a €3.1m series A funding.
The round was led by Endeit Capital, with particiation from Superhero Capital and Vendep Capital.
The company will use the capital to further develop its AI-powered B2B lead automation tool, with the hiring of new talent and accelerated international expansion as top priorities.
Led by CEO Pekka Koskinen, Leadfeeder uses Google Analytics data to reveal the names and behavior of the companies visiting a website. This data integrates with CRM and email marketing tools, pointing a sales department in the direction of companies interested in its services.
The tool does not capture personal information about website visitors and is GDPR compliant.