Clozette, a Singapore-based new media company that inspires and engages contemporary women with content centered on beauty, fashion, travel and wellness, raised US$10m in Series C funding.
The round was led by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI) that provides risk capital for businesses with the aim of commercialising the “Cool Japan” concept.
The company intends to use the funds to accelerate product innovation, drive international expansion beginning with Thailand, and develop an interactive Cool Japan Ecosystem that brings Japanese culture to a new generation of consumers.
Founded in 2010 and led by Roger Yuen, CEO, Cheryl Tan, Co-founder, Sales & Business Development Director, and Kersie Koh, Co-founder, Content & Product Director
Clozette pioneered a new category of storytelling that combines editorial authority and the authenticity of curated user-generated content. With a team of over 90 employees operating in South East Asia and Japan, the company delivers brand content that incorporates original work created by an expansive network of more than 3,500 creators boasting a collective social reach that exceeds 600 million.
Clozette has worked with more than 300 brands and media agencies that include Estee Lauder, Shiseido, Amore Pacific, Zalora, Charles & Keith, Procter & Gamble, Unilever, Johnson & Johnson, Beiersdorf, GroupM, IPG Mediabrands, and Omnicom Media Group.
The interactive Cool Japan Ecosystem by Clozette is scheduled to launch in June 2019.
Existing investors in the company include Phillip Private Equity and Walden International.