StoryFit, an Austin, Texas-based technology company providing predictive AI analytics for the publishing and entertainment industry, raised $1.75m in new funding.
The round was led by New York-based ff Venture Capital with participation from Bertelsmann Digital Media Investments (BDMI), Ascend Venture Capital, Walt Winshall, Techstars and Capital Factory.
The company intends to use the funds for key hires and further advancements in content-based analytics, including predictive technology, audience identification, and industry trends.
Led by founder and CEO Monica Landers, COO Rudy Prince and CTO Mark Bessen, StoryFit delivers a data driven platform able to inform decision making throughout a story’s lifecycle, from acquisition and creative development through production greenlight and marketing and distribution.
The platform uses artificial intelligence to measure over 100,000 key features and compare to thousands of other books or scripts to generate actionable insights.