Influitive Corp., a Toronto, Canada-based cloud customer advocacy community platform provider, secured $10m in equity and debt financing.
The round was led by Georgian Partners and Comerica Bank, with participation from Relay Ventures and Export Development Canada.
With deep expertise in Advocate Marketing, Influitive is leading transformational change as it helps build Customer-Powered Enterprises.
Led by Mark Organ, CEO, Influitive provides cloud based software and services for companies to discover, nurture, and mobilize their advocates to accelerate sales and increase customer lifetime value. This practice, called Advocate Marketing, creates an engaged customer community where advocates convert prospects into customers and new customers into customers. The community supports departmental objectives from marketing to sales, customer success, product, and beyond.
The company is now investing in growing its pool of expert community managers and advocate marketers and expanding its Canadian presence to Halifax, Nova Scotia.