Haute Hijab, a NYC-based direct-to-consumer fashion and lifestyle brand for Muslim women, closed a $2.3 in seed financing.
The round was led by Cue Ball with participation from Ludlow Ventures, Sinai Ventures, Maveron, Muse Capital, AngelList, and The Helm.
The company intends to use the funds to accelerate growth and extend its competitive lead worldwide.
Led by CEO Melanie Elturk and COO Ahmed Zedan, Haute Hijab is a U.S. hijab brand, offering a wide variety of innovative and high-performance fabrics, styles, and designs ranging from every day to luxury via hautehijab.com.
The company recently introduced the Ultimate Underscarf (a garment worn under the hijab), which leverages specially-designed tech-fabric engineered for breathability and anti-bacterial properties.
Elturk has over 20 years of experience sourcing, styling, and selling hijabs. She is a thought leader in modest fashion and is regularly sought out by media leaders including CNN, ELLE, and The New York Times. Zedan has over 10 years of experience in performance marketing, including experience at three VC-backed startups.