FabFitFun, a Los Angeles, CA-based lifestyle membership and subscription commerce company, raised $80m in Series A funding.
The round was led by Kleiner Perkins, with participation from existing investors NEA and Upfront Ventures. In conjunction with the funding, Kleiner Perkins General Partners Mood Rowghani and Mary Meeker will join as board member and board observer, respectively.
The company intends to use the funds to expand the offerings of the FabFitFun membership, advance the platform as a marketing partner and launchpad for brands, and accelerate global expansion.
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun has grown from a newsletter and blog to a lifestyle membership with more than one million members globally. Its flagship product, the FabFitFun Box, delivers a curated and customized collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – to more than one million members – each season. In addition to the box, the company’s members receive access to FabFitFunTV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the online community and year-round exclusive sales and shopping experiences.