P.S. XO Merges with Seedling; Raises $7M in Funding

seedlingE-commerce company P.S. XO has merged with Seedling, an Irvine, CA-based toy and crafting brand, and raised $7m in funding.

Backers included Upfront Ventures and Greycroft Partners.

Co-founded by Soleil Moon Frye and Kara Nortman, P.S. XO delivers party boxes for families to enjoy the process of creating celebration. Investors also include Google Ventures, Daher Capital, Mesa, CAA Ventures and Sherpa Foundry. The company has developed e-commerce capabilities and innovative social distribution channels such as Pinterest. It recently launched its app on iOS.
Founded by Phoebe Hayman, Seedling offers products which are available in thousands of retailers including Neiman Marcus, Nordstrom, Macy’s, Barneys, Harrods, Selfridges and many premium global outlets.

The combined company will be known as Seedling, with the goal to provide online and offline ways to reduce the time and anxiety involved with entertaining one’s children, planning a party or shopping for the perfect gift.
With over 350 products, it is expected that the company will soon cross more than $10 million in sales.



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