Kitchen United, a Los Angeles, CA-based virtual restaurant concept, closed a $10m Series A funding.
The round was led by GV (formerly Google Ventures), with participation from Harry Tsao and John Miller, along with several other investors. As part of the investment, GV General Partner Adam Ghobarah will be joining Kitchen United’s board of directors.
The company will use the funds to accelerate its national growth strategy – opening new facilities in Los Angeles, Atlanta, Columbus, Phoenix, Seattle, Denver and New York City by the end of 2019 – and build its real estate, marketing, engineering and operations functions.
Launched in 2017 and led by Jim Collins, CEO, Kitchen United leverages aggregated data to identify the best locations for its “Kitchen Centers”, which are facilities that can house 10-20 restaurants in converted warehouses, as well as big box and light industrial locations.
Once in the facility, the company provides its restaurants access to opt-in consumer and operational data to tailor their businesses, meet consumer demand, and realize operational efficiency. Examples of these functions include flagging unpopular menu choices, allowing restaurants to reduce menu size, and tailoring labor size based on demand.
Customers include national, regional, and local restaurant chains.