Mejuri, a Toronto, Canada-based direct-to-consumer fine jewelry brand, closed a $5m Series A financing.
The round was led by Felix Capital, with participation from Real Ventures, Incite Ventures, BDC Capital Women in Technology Fund, and Dash Ventures.
The company, which has raised $6m in total funding to date, intends to use the funds to accelerate growth digitally and through physical stores.
Founded in 2015 by Noura Sakkijha and Maj Masad, Mejuri is a digitally native brand that works with top jewelers, who commit to exceptional craftsmanship and ethical practices to produce quality pieces made of solid gold, sterling silver, diamonds, and semi precious stones. The company, which sells directly to customers, refreshes its collections regularly by introducing new products contextualized with a new narrative every Monday.
Since launching, Mejuri has grown 400% year-over-year through organic marketing and a social strategy.
The company recently opened its first location in Toronto, with the next one being planned in New York City.