Hansel, a Bengaluru, India–based ProductOps software company, raised $4m in Series A funding.
The round was led by Vertex Ventures, with participation from existing investors IDG Ventures India and Endiya Partners.
The company will use the funds to accelerate its growth and expansion in international markets, and increase its hiring efforts.
Led by Varun Ramamurthy, Founder and CEO, and Parminder Singh, CTO, Hansel.io provides a ProductOps platform that allows large companies like Uber and Facebook to develop and launch products and features by experimenting and personalizing product experiences at speed.
With a 15 minute integration, the company provides an infrastructure for Product and Engineering teams to personalize product experiences at the velocity tech companies already operate. Hansel decouples user experiences from code, and aggregates them in a single repository called the Experience Lake.