Synup, a Bangalore, India-based provider of solutions that enables local businesses to manage their online presence, completed a $6 (approx INR 40 crores) Series A round of financing.
The round was led by Vertex Ventures with participation from existing investor Prime Venture Partners.
The company intends to use the funds to expand its sales and marketing efforts as well as broaden and accelerate product development.
Founded by serial entrepreneur Ashwin Ramesh, Synup provides a SaaS based solution that enables local businesses to manage their location data, presence, reputation and analytics. It also manages and boosts local SEO efforts for agencies, enterprises and small businesses with multiple locations.
Synup, which also has operations in U.S. & Canada, works with both digital agencies and businesses directly to manage their listings on over 50 of the most important local search destinations.
Additionally, it tracks customer reviews and analyses rankings on different search engines.
Currently, the company has over 40 employees and is looking to hire across all sections of the business.