Playback Health, Inc., a NYC-based provider of software designed to improve communications between physicians and patients, raised $500k in seed funding.
Northwell Health, New York State’s largest health care provider and private employer, made the investment as a part of a targeted $1.25m round.
The company intends to use the funds to accelerate its efforts to build its solution.
The brainchild of David Langer, MD, chair of neurosurgery at Lenox Hill Hospital, and led by Gregory Odland, co-founder and CEO, Playback Health is advancing a patient engagement solution that uses screen-capture video and other patient-specific multimedia to improve the patient experience, satisfaction scores and clinical outcomes.
The technology is being reengineered in the Department of Neurosurgery at Lenox Hill Hospital and will be deployed in other clinical areas of the hospital and elsewhere across Northwell Health later this year.
Upon validation at Northwell facilities, the technology will then be offered to other “early adopter” health systems. Using the experience gained with these early adopters, Playback Health plans to launch a full-scale commercial offering to the broader market in 2019.