Primary Venture Partners, a New York-focused venture capital firm, has added Steve Schlafman as Venture Partner.
Schlafman joins Primary after more than four years at RRE Ventures and two years at Lerer Hippeau. During those years, he partnered with more than three dozen companies, many of which are based in NYC. He began his career at Microsoft, where he was a Senior Financial Analyst with the Enterprise Business Division Strategy and M&A team. Schlafman then held a variety of operational roles at NYC-based startups Massive and Stickybits (also known as Turntable.fm), after which he spent three years as Director of New Ventures at The Kraft Group, owners of the New England Patriots.
Led by co-founders and General Partners Ben Sun and Brad Svrluga, Primary Venture Partners is a seed-stage venture firm focused on transformative, NYC-based startups. Investments included Jet.com, Ticketfly, TxVia, Coupang, Slice, Mirror, Ollie, Latch, Electric, Bravely and Vestwell — among its portfolio.