Zenlytic, a New York-based provider of an Enterprise-grade Business Intelligence tool for Commerce, raised $5.4M in Seed funding.
The round was led by Bain Capital Ventures, with participation from Primary Venture Partners, Correlation Ventures, Company Ventures, Habitat Partners, and the Sequoia Scout Fund.
Th company intends to use the funds to accelerate growth, expand operations and its business reach.
Led by CEO Ryan Janssen, Zenlytic is a Business Intelligence and Product Analytics tool built exclusively for commerce and DTC brands. The company helps these brands use data to understand the drivers of their acquisition, conversion, and retention. Zenlytic combines dashboards, data drilling, cohorting, conversion funnels, and user journeys into one unified tool for commerce operators, all accessible with natural language instead of SQL. Non-technical users use Zenlytic to discover what drives their acquisition, conversion, and retention, all in a single tool, without relying on data teams.
FinSMEs
15/11/2022