PFL, a Livingston, Mont.-based marketing technology company, received a $25m growth equity financing.
Goldman Sachs Growth Equity (GS Growth), part of the Merchant Banking Division of The Goldman Sachs Group, made the investment. In conjunction with the investment, Mark Midle and John Giannuzzi from GS Growth will join PFL’s Board of Directors.
The company will use the funds for R&D, product development and sales team growth.
Led by Andrew Field, founder and CEO, PFL provides a “Tactile Marketing Automation” (TMA) platform that extends capabilities of Marketing Automation and CRM platforms to include high impact direct and dimensional mail, cutting through the digital clutter to improve sales and marketing effectiveness.
Today, PFL offers integration of Tactile Marketing Automation into Marketo, Oracle Marketing Cloud, Salesforce Marketing Cloud and Salesforce CRM, serving as a vertically-integrated one-stop customer solution.
Since 1996, the company has served over 155,000 customers in more than 130 countries.