Trizic, a San Francisco, CA-based provider of digital workflow and automation technology for the wealth industry, raised $10m in Series A funding.
The round was led by venture capital firm Sorenson Ventures with participation from FIS (NYSE: FIS) and Betsy Cohen, as well as existing investors Freestyle Capital, Broadhaven Capital Partners, PEAK6, and Commerce Ventures.
The company intends to use the funds to expand its offering across the wealth spectrum, deploying digital wealth technology to RIAs, Asset Managers, Broker Dealers, Banks, and Credit Unions.
Led by CEO Drew Sievers, Trizic provides enterprise-class, digital investment technology platform to wire houses, brokerages, asset managers, banks, credit unions, and Registered Investment Advisors.
The solution is investment-product agnostic and accommodates ETFs, mutual funds, and equities.