CaliberMind, a Boulder, CO-based provider of B2B marketing intelligence software, raised $3.2m in seed financing.
The round was led by Newark Venture Partners & Buran VC. Previous investors included CEB (now Gartner), Salesforce, and Oracle executives.
The company will use the funds to accelerate product development, its AI and machine learning capabilities, and to scale marketing & sales.
Led by Raviv Turner, Co-Founder & CEO, CaliberMind provides a cloud-based self-service, audience targeting and data activation solution that enables B2B software companies to collect, analyze and activate data to engage and target customers. With CaliberMind, marketers can quickly diagnose and fix core data gaps, develop a 360-degree view of target accounts, build refined campaign audiences and activate multi-channel campaigns to acquire new buyers, grow revenue, and improve the customer experience.
The company has strategic partnerships with data enrichment providers such as Clearbit, FullContact, KickFire, Madison Logic and Bombora that allow its customers to blend multiple sources and save time and money on implementation cost.
The solution is already used by B2B SaaS leaders such as Apto, Datavail, Implan, and mParticle and others.
The company also announced two executive hires:
– Chris Nixon, a B2B marketing leader and former EVP Marketing at Convercent, is joining as the new VP Marketing, and
– Eric Westerkamp, former VP Sales Cloud at OpenText, is joining as the Vice President of Sales.