Zignal Labs, a San Francisco, CA-based AI-powered media analytics and brand measurement platform, raised $30m in funding.
Backers included existing investors and new investors Blum Capital Partners and North Atlantic Capital.
The company intends to use the funds to will further invest in its platform, increase its sales and marketing efforts and ramp up its expansion across key industry verticals.
Led by Josh Ginsberg, CEO and Co-Founder, and Adam Beaugh, President and Co-Founder, Zignal Labs provides artificial intelligence (AI) powered platform, which leverages machine learning to measure the business impact and brand health of earned, owned and shared media. The Zignal Enterprise Platform analyzes data in real-time from traditional, digital and social media sources to synthesize meaning and visualize trends for critical brand stakeholders. Through centralized reporting and data-driven visualizations, the solution quickly informs decision-makers across the enterprise including marketing, communications, social, digital strategy, government relations, risk, investor relations and executive leadership.
Zignal’s customer base now includes some of the top global brands across every major industry, and leading communications agencies and public sector organizations. Clients include IBM, NVIDIA, Airbnb, Citrix, DTE Energy, The Sacramento Kings, Uber and FleishmanHillard.
The company has offices in San Francisco, New York City, and Washington DC.