Storetail, a Paris, France-based provider of digital retail media technology, closed €5m in Series B funding.
Backers included Ventech and ISAI.
The company intends to use the funds to bolster the technical and commercial teams, to develop new product offers and to enter new markets, especially in Europe and North America.
Founded in 2014 in Paris by Mathieu Azorin, CEO and Elie Aboucaya, COO (both formerly with Dentsu-Aegis and WPP), Storetail provides a software suite specialized in driving customer visits through e-commerce sites.
Storetail technology allows a brand or an on-line retailer to recreate the physical in-store customer experience on an e-commerce site. This includes highlighting products and sales promotions, while specifically targeting those consumers who might be attracted by a given offer.
The solution provides increased visibility for advertised brands, a source of monetizing for stores and a personalized commercial experience for consumers.
Storetail can also be used by retailers for their own promotions and is already available to advertisers on a self-service basis.
Storetail’s suite is used by Europe’s leading retailers, including Leclerc, Carrefour, Auchan, DIA, Intermarché, Fnac, Darty, Sephora, La Redoute… and leading brands such as PepsiCo, Coca-Cola, Heineken, Danone, Kronenbourg, Nestlé and Microsoft.