Prodigy, a San Francisco, CA–based provider of automotive retail sales solutions, raised $5.4m in seed funding.
Backers included 8VC, SV Angel, Battery Ventures and CrunchFund, and several private angels in the automotive industry.
The company intends to use the funds to market its automotive sales platform and grow the headcount.
Led by Michia Rohrssen, CEO, Prodigy provides a patent-pending SaaS based platform that enables on-line, in-store or a bi-directional blend of sales, ensures process management compliance, full lender/factory/credit bureau integration and a range of sales experience enhancements such as on-lot driver license scanning for instant drive tests.
Prodigy fully integrates with all legacy systems and dealer-specific software.