Global venture capital firm New Enterprise Associates (NEA) is to add Liza Landsman, who currently holds the position of President at Jet.com, a leading online retailer and former NEA portfolio company, as Venture Partner in early spring.
Landsman will focus on consumer technology and commerce in her new role. She will be based out of the firm’s New York City office.
During her tenure at Jet.com, Landsman launched the brand online and via mobile. Under her leadership, the company grew from a small startup to a large business, reaching $1 billion run rate in gross merchandise value in less than one year.
Before Jet.com, she was chief marketing officer at E*TRADE Financial, leading the firm’s marketing initiatives, including advertising, customer engagement, analytics and insights and branding campaigns.
Landsman also served as the digital global head at BlackRock, Inc. and was responsible for firm-wide digital marketing strategy and operations.
For a decade prior to BlackRock, she headed customer engagement across internet and mobile platforms through multiple senior management positions at Citigroup.
Earlier in her career, Landsman was director of new media for Writers House and director of business development for IBM’s Consumer Division and Global Services Group. Landsman graduated magna cum laude with a bachelor’s degree from Cornell University.