List Partners, LLC, an Atlanta, Georgia-based provider of sales intelligence to media and advertising agencies across the U.S. and the U.K, received a significant investment from Northlane Capital Partners.
The amount of the deal was not disclosed. Northlane invested alongside List Partners’ management team, including CEO Dave Currie and founder Todd Knutson, who will remain on the company’s board of directors.
List Partners provides participants in the advertising sales market with a proprietary dataset to identify and engage the most relevant advertising, media, and marketing decision makers at the largest brands, their respective agencies, and advertising technology partners quickly. Through its software-as-a-service (SaaS) platform, List Partners’ datasets are delivered and integrated into business development professionals’ daily workflow.
Petsky Prunier advised List Partners on the transaction.